A great build on the traditional Easter egg hunt. Located in iconic cities, the hunt involves 250 giant egg sculptures designed by artists, photographers and designers - the likes of Ralph Lauren, Tommy Hilfiger, Diane von Furstenberg, Warby Parker and Naeem Khan.
Each egg is for sale, the by ‘checking-in’ the finder can bid for the egg through an app. When 10 people check in at a ‘secret’ egg, the location will be revealed and published in an interactive map. Funds from the bidding goes directly to non-profits, Studio in a School and Elephant Family. A big prize of $30,000 worth of Fabergé jewellery is also up for grabs.
A fun experiential campaign with great use of technology to showcase the brand, and also support charity.