SHE LOVES

Art   Digital   Fashion   Business   Marketing   


The Big Egg Hunt

A great build on the traditional Easter egg hunt. Located in iconic cities, the hunt involves 250 giant egg sculptures designed by artists, photographers and designers - the likes of Ralph Lauren, Tommy Hilfiger, Diane von Furstenberg, Warby Parker and Naeem Khan.

Each egg is for sale, the by ‘checking-in’ the finder can bid for the egg through an app. When 10 people check in at a ‘secret’ egg, the location will be revealed and published in an interactive map. Funds from the bidding goes directly to non-profits, Studio in a School and Elephant Family. A big prize of $30,000 worth of Fabergé jewellery is also up for grabs. 

A fun experiential campaign with great use of technology to showcase the brand, and also support charity.

http://thebigegghunt.org 

— 4 days ago
#marketing  #digital 



Beth Whitson for Luv AJ Shark Tooth Collection

Beth Whitson for Luv AJ Shark Tooth Collection

— 6 months ago with 2 notes
#fashion  #fashion photography  #editorial  #moodboard 
US Vogue July 2011, Emma Watson by Mario Testino

US Vogue July 2011, Emma Watson by Mario Testino

(via les-femmes-fatales)

— 7 months ago with 3310 notes
#emma watson  #fashion  #mario testino  #us vogue